What is an Ambassador Program?

Ambassadors support the health of your program (and the platform) by serving three key roles:

  1. Community Managers: Keep the platform lively and fresh by posting stories, photos and connecting with their colleagues across the company via the platform's social features (e.g. comment, like, invite, recognize).
  2. Content creators: Build locally relevant Campaigns and Events that entice their immediate teams to participate.
  3. Zealous Recruiters: Armed with enthusiasm, they can persuade even the most reluctant employees to join the platform and get involved.

Benefits:

1. Give super-users the opportunity to breathe life into the platform with their creativity and enthusiasm

These platform aficionados can model exemplary platform behavior by commenting, liking, taking actions, posting photos and recognizing colleagues. Other users will follow suit!

2. "On-the-ground" presence at hard-to-reach locations

No matter how many emails you send, digital signs you post on or gift cards you raffle, the platform may still seem irrelevant to employees who work far away from HQ. A team of ambassadors that can talk up the platform by word-of-mouth is invaluable for recruiting geographically distant employee audiences to the platform. Ambassadors are full of content ideas and because they're disaggregated across locations, they know how to make Campaigns and Events resonate with their colleagues.

3. Get more done, freeing up time

Ambassadors make the platform more successful, save you time, and provide others ownership over a project they're excited about. Win, win, win.

How to Design & Create an Ambassador program

Your platform and goals are unique. The best ambassador programs are customized to suit your particular needs. Here's a step-by-step guide that breaks down the three key components of any ambassador program, including finding the ideal ambassadors, defining their role and responsibilities, and keeping them active in your program.

Step 1: Finding the Ideal Ambassadors

Who makes for strong ambassadors?

1. Strong communicators

2. Engaged community members

3. Respected by peers